Hi, my name is Ioana, I’m based in Berlin and I’m the creator behind My Woolen Friends. I discovered needle felting completely by accident in January 2020 and couldn’t put it down ever since. What started as a hobby slowly turned into a small business, that I am enthusiastically developing ever since.
I basically like every aspect of needle felting: the repetitive movement, which I find very relaxing and stress relieving, the creativity that I can unleash through needle felting and the medium that I get to work with, meaning the wool. I’ve always appreciated wool very much and everything made out of or with it, but I’ve also found wool to be very intimidating. That’s until I started needle felting and, afterwards, things fell more and more into place.
Soon enough, I learned a bit of weaving and then knitting. By now, I love knitting just as much as I love needle felting, however, needle felting remains my main activity and priority.
As a needle felting artist, I like to keep things simple and spontaneous, so, I usually do what I feel inspired to do in the moment. That’s also why I only do custom orders in very rare occasions. It’s very important to me that I don’t try and fit a particular style and that I stay true to myself in terms of creating. Which is why I wouldn’t know what to answer if I had to say what my style is, but people have often called my work clean and neat. I’m not particularly drawn to the very realistic style of needle felting and I prefer to give my creations a more cartoonish look.
I liked so much working with DHG fibers, especially with their exclusive blend of New Zealand carded wools. With this extraordinary blend that it was designed particularly for needle felting, I made felted balls with them for creating the super colorful door wreaths that you see here!
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